Robert Lay, Vice President, Store Operations & Fleet Sales oversees day-to-day store performance, operational efficiency, and the continued growth of the company’s fleet sales division. With a strong focus on execution, customer experience, and revenue optimization, he plays a key leadership role in driving operational excellence across the organization.

As Director of Stores & Purchasing at LVP he led operational and procurement initiatives to optimize store performance and inventory management. His background spans roles in customer service, hospitality, and inventory management, notably during his tenure at TravelCenters of America, including District Manager and General Manager Operations. He is committed to driving operational success and delivering exceptional experiences for customers and stakeholders alike.