Kris Roach, President and CEO, leads the organization, setting strategic direction, and ensuring operational excellence while fostering relationships with stakeholders and driving community impact and was appointed by NATSO to serve as an At-Large Board Director.

He comes to LV Petroleum with having spent thirty-three years with TravelCenters of America. He was part of Travel Centers of America’s Senior Leadership Team for the last 15 years and left as the most decorated field operator in the company’s history. He also spent 6 years on the board of directors for Affiliates Insurance Company owned and operated by HPT.