LV Petroleum Kicks Off May with $15,000 Community Donation and Three New Locations
Las Vegas-Based Operator Sponsors Police vs. Fire Charity Football Game and Expands National Footprint
May 15, 2026 (Las Vegas, NV) — LV Petroleum LLC announced this week that it is reinforcing its dedication to community engagement while simultaneously expanding its national presence. The Las Vegas-based travel center operator sponsored a local charity football game benefiting first responders and unveiled several new facility locations.
On May 2, the company donated $15,000 to sponsor the 2026 Police vs. Fire Charity Football Game at Bishop Gorman High School in Las Vegas. The annual event features friendly competition between local law enforcement and firefighters, with proceeds supporting the Police Law Enforcement Assistance Fund and Sin City FD Sports — organizations that assist officer families and promote firefighter wellness through competitive sports.
The donation exemplifies LV Petroleum’s longstanding philanthropic approach established by co-founders Guy Madmon and Val Amiel. The company maintains a permanent 10% discount for active military members and veterans across all restaurant locations.
“First responders and veterans carry out their service every day,” Madmon stated, emphasizing the importance of supporting those who protect communities.
The company’s expansion continued with multiple location announcements. On May 5, LV Petroleum became the operator of a TA TravelCenter in Eagleville, Missouri, where it plans to open a two-bay Truck Service Center, Miss J’s Café, and IHOP and Applebee’s locations. The company also opened an A&W restaurant at its Wellsville, Kansas TA TravelCenter and launched a new Bojangles location on Las Vegas Boulevard on May 13.
President and CEO Kris Roach continues steering the company’s expansion strategy, focusing on locations meeting operational standards for fueling, foodservice, truck maintenance, and traveler amenities. LV Petroleum now operates over 80 travel centers, 180 quick-service restaurants, and 30 convenience stores nationwide, featuring over 30 franchise brands.