President and CEO

Kris Roach is the President and CEO for LV Petroleum and was recently appointed to the NATSO Board of Directors as an At-Large Director. His appointment is part of the new leadership slate for 2026, which includes several other notable members of the travel center industry. The board’s new members are expected to play a crucial role in guiding NATSO through the current industry transition and ensuring the long-term profitability and success of NATSO’s members.

Kris comes over to LV Petroleum with having spent 33 years with TravelCenters of America. Kris left TravelCenters of America as the most decorated field operator in the company’s history.

Most recently Kris was the Senior Vice President of The West. He was part of Travel Centers of America’s Senior Leadership Team for the last 15 years along with also spending 6 years on the board of directors for Affiliates Insurance Company that was owned and operated by HPT.